Sensory Interactive is excited to announce…
The Byrd Group fuses business planning, developing, and driving revenue to align real estate assets, media partnerships, and visitor experience.
The Byrd Group focuses on digital real estate developments that maximize revenue potential and experiential engagement for media and partnership platforms.
Our investment and development work centers around the revolution in sports/entertainment, hospitality, and mixed-use-focused real estate ventures.
As a Sensory Interactive company, we are known for defining, completing, and managing successful, revenue-focused projects.
Alongside our partners, The Byrd Group is currently in various development stages with multiple projects in major market areas across the United States.
Exciting updates to be announced soon.
— Forged from 20 years of global experience.
Partnering with property owners, investors, and development teams, we craft unforgettable guest journeys and revenue-generating brand engagement.
Amalie Arena - Tampa
Victory Park - Dallas
Moynihan Train Hall - NYC
5 Times Square - NYC
Miracle Mile Shops - Las Vegas
Sofi Stadium District - Los Angeles
Amalie Arena - Tampa Victory Park - Dallas Moynihan Train Hall - NYC 5 Times Square - NYC Miracle Mile Shops - Las Vegas Sofi Stadium District - Los Angeles
It’s never too early in your project to engage our team.
We lead the complete development process.
We provide operational management engagement
for the life of the platform.
If your team is developing a sports/entertainment, hospitality, or mixed-use-focused real estate project, we can provide a variety of advisory and investment scenarios.
Strategic support for owner-funded projects, with our team acting as an extension of yours — sharing insights, shaping vision, and unlocking value together.
Collaborative Advisory
We contribute 100% of the capital, but success is mutual. We co-develop the strategy and share in both revenue and responsibility with you.
Aligned Capital Partner
Joint Venture
A true partnership. We co-invest, co-create, and share in both capital expenditures and long-term upside — aligning fully with your goals from day one.
Check out more of our work on the
Sensory Interactive Website